Ambush Marketing & the Mega-Event Monopoly How Laws are Abused to Protect Commer (Hardcover)

Ambush Marketing & the Mega-Event Monopoly How Laws are Abused to Protect Commerce (Hardcover)

Ambush Marketing & the Mega-Event Monopoly How Laws are Abused to Protect Commerce (Hardcover) is a thought-provoking book that offers insights into the world of marketing and how laws can be exploited to manipulate commercial advantages. This book is recommended for business owners, marketers, and individuals interested in understanding the intricacies of the marketing landscape.

Written with in-depth research and analysis, this hardcover book sheds light on the controversial practice of ambush marketing. It explores how companies tactfully bypass official sponsorship arrangements during mega-events such as the Olympics or the World Cup, allowing them to reap the benefits without incurring the associated costs.

With a height of 1.81 inches, a width of 6.18 inches, and a length of 9.21 inches, this used book is compact and easy to handle. Although it does have light wear on the side and dust, its pages remain intact, providing a satisfying reading experience.

Ambush Marketing & the Mega-Event Monopoly How Laws are Abused to Protect Commerce (Hardcover) is an insightful composition that challenges the status quo of marketing tactics. By showcasing real-life examples and analyzing legal implications, it offers readers an understanding of how companies navigate the complex web of commercial monopoly.

In conclusion, this hardcover book offers a fascinating exploration of ambush marketing and how laws can be manipulated to protect commerce. Whether you are a business professional seeking to strategize your marketing efforts or simply intrigued by the dynamics of the marketing world, this book is an invaluable resource that delves into the game-changing practices employed by corporations during mega-events.