
Distribution (la) 3/e perspectives mark (French)
by de boeck
SKU 33122090820CAS0EC50
UPC LPNN263944077
UPC LPNN263944077
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$75.00
Original price
$75.00
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Original price
$75.00
Original price
$75.00
Current price
$25.19
$25.19
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$25.19
Current price
$25.19
This comprehensive book, born from collaboration between marketing experts and educators, offers practical insights into today's distribution landscape. Illustrated with real-world examples and case studies, the second edition is divided into three parts: Concepts, exploring distribution's role in marketing decisions; Current Distribution Universe, covering structures, strategies, and contemporary aspects like e-commerce and category management; and Practical Aspects, detailing logistics, market research, and more. A valuable glossary and companion website enhance the content, making it a must-read for students, professionals, and businesses.
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